In 1960,in a surfing spot of Southern California, a young surfer named Duke Boyd asked seamstress Doris Boeck to stitch together a durable pair of surf trunks he designed. The first-ever "board-shorts" to be capable of withstanding the rigors of surfing were an instant success with surfers and beach-goers along the California coast. Through their industry, the business prospered. And gradually, the need to establish a brand name arose. One day, the seamstress Doris Boeck asked her surfer partner Duke Boyd, "What is the greatest skill in surfing?" Duke Boyd answered, "TEN TOES HANGING TIGHT ON THE SURFBOARD." Hence,"HANG TEN." That night the seamstress Doris Boeck embroidered a pair of golden footprints on a surf suit. At that moment, the lively,active,and intimate "HANG TEN" logo was formally born.
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